پست شده در: غیره در شیکاگو | آخرین بروزرسانی: |
MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description below.
Director, Marketing & Digital Communications
Basic Purpose
To support Member Loyalty Group in providing superior member engagement programs and a world‐
class client experience to the credit union industry. The Marketing Director has the responsibility for
the organizations marketing activities and oversees the development and delivery of a fully integrated
marketing strategy for the business
Responsibilities:
Enhance and manage MLG Brand, brand assets and messaging
Develop and manage strategic marketing plan & calendar
Plan, budget, direct and implement marketing efforts
Oversee implementation of the Marketing strategy ‐ including campaigns, events, digital
marketing, and PR.
Oversee social media strategy and content marketing
Manage ongoing customer & marketing communications
Hire, coordinate with and manage design partners
Craft regular internal status reports of all marketing & communication activities
Client engagement
Develop client communications including message development and placement, client
news pieces, best practice sharing, thought‐leadership information etc.
Coordinate with Program Manger to develop a comprehensive participant engagement
strategy and tactical plan
Business Development & Industry Engagement
Actively work with the CEO and Senior Staff to develop and implement a comprehensive
industry engagement plan focused primarily on MLGs target group
Coordinate industry communications including message development and placement,
MLG blog, MLG website, thought‐leadership articles etc.
Create personas and lead nurturing communications to leverage Hubspot and to
enhance ongoing communications with potential credit union participants who come
inbound from the website.
Create and manage PR to ensure that MLG is recognized in the CU industry.
Community Management
Set and accomplishes organizational goals regarding community participation and success
measures.
Development of community content.
Cultivate best practices for all credit unions using Voice of the Member programs.
Event Management
Oversee planning and execution of logistics for conferences, meetings, and other events,
Requirements
BS/MS degree in marketing or a related field
Proven working experience in marketing and digital marketing
Demonstrable experience leading marketing and advertising programs
Highly creative with experience in identifying target audiences and devising campaigns that engage,
inform and motivate
Strong copywriting skills
Effective time management skills
Experience in optimizing landing pages and user funnels
Professional and proactive work ethic
Solid knowledge of website analytics tools
Strong analytical skills and data‐driven thinking
Up‐to‐date with the latest trends and best practices in online marketing and measurement