Associate Director, Connections Strategy

Job Description
As Associate Director, Connections Strategy focusing on CRM, your marketing, martech, data and CRM channel expertise will be essential to supporting and inspiring strategic direction for client engagements in the pharmaceutical industry.
Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected and customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.
Day-to-day, your role will include:
Analyzing and illuminating how consumers interact with CRM communications  through research and rigorous data analysis of performance data and segmentation insights
Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
Briefing creative teams on customer centric CRM experiences
Assessing CRM maturity and opportunities for improving lifetime value
Designing orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media
Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs