Lähetetty: Muu in New Mexico | Lähetetty: |
Job Description
Western Digital is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. Western Digital’s trademarks, logos and slogans are valuable assets that distinguish our products from those of our competitors. Western Digital’s global Trademark & Brand Protection team focuses on protecting and managing its trademark portfolio and enforcing against unauthorized or improper use of those assets.
This role will be responsible for the Company’s strategic development of its worldwide trademark portfolio, oversee trademark licensing and transactional work, and brand enforcement support for the Company’s brand enforcement programs in the Americas and EMEA. The position reports to the Company’s Senior Director responsible global Brand Enforcement and Trademark Prosecution.
For trademark prosecution, responsibilities include working with business teams and outside counsel to create and implement a strategic framework for developing, maintaining and controlling use of the Company’s trademark portfolio. Additionally, this attorney is expected to know and learn developments in trademark prosecution rules/laws and advise on strategic trademark and brand initiatives globally.
For brand protection, this role will support strategy and implementation of online and offline brand protection programs to remove counterfeit or unauthorized products from retail and supply channels to protect and enhance the Western Digital brands.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Trademark Prosecution:
Develop and manage the Company’s strategy for global trademark preparation, filing and prosecution of trademark applications.
Counsel and collaborate with internal clients on strong trademark/product name selection, including attendance at key marketing, product development and kickoff meetings.
Advise internal clients on trademark clearance results, risks of adoption for proposed new marks, and measures to mitigate risk.
Register new marks (classes, description of goods/services) using clear criteria for registration of marks.
Respond to office actions issued by global Trademark Examiners to allow the Company to obtain trademark registrations for pending marks. Requires coordination with APAC Trademark/Brand Enforcement attorney to ensure consistent arguments.
Ensure the Company has the right to use its trademarks by maintaining and understanding data/information on countries where the Company’s products are distributed, sold and serviced.
Protect the Company’s right to enforce its brand and trademarks by maintaining data/information on countries where the Company faces counterfeit or infringement risks.
Oversee procedures for gathering evidence of use of WD trademarks worldwide to maintain validity of WD trademarks.
Maintain understanding and knowledge of WD products and services.
Manage outside counsel on worldwide trademark oppositions and cancellations to protect enforcement rights/ avoid brand dilution.
Promote awareness of the Company’s trademark portfolio and usage guidelines by training employees and authorized third parties (e.g., marketing firms, social media firms, promoters).
Collaborate with global brand protection leads to establish a strategy and evidence for expanding well-known status of WD trademarks.
Maintain trademark usage guidelines for customers (e.g., distributors, retailers) to protect the Company’s trademark rights and to help avoid brand dilution.
Oversee trademark internal quality control process.
Manage and control licensing of WD trademarks, including advising on trademark license provisions in the context of agreements with partners.
Support trademark review of all forms of marketing, advertising and packaging materials compliance with the Company’s trademark usage guidelines.
Handle trademark diligence with respect to corporate transactions.
Collaborate with internal copyright experts to determine strategy for obtaining copyright protection for the Company’s logos.
Manage a team of a trademark paralegal and a junior trademark attorney.
Brand Protection
Implement brand protection programs in specific jurisdictions within the construct of the global company strategy.
Manage pre-litigation enforcement activity including cease and desist letters, notice and takedown requests, commercial correspondence, and negotiating settlements
Manage criminal and civil pre-litigation activities, such as raids and investigations, and working with local counsel on strategies for filing and managing to conclusion criminal and civil cases.
Oversee investigations including advising on strategy, drafting documents, interviewing internal witnesses and experts, compiling and presenting data, and authenticating products as part of pre-litigation and litigation enforcement activities.
Conduct factual research of infringing activity, including orchestrating test buys, identifying illicit behavior, identifying counterfeit products, and performing or coordinating further product testing and analysis.
Collect and preserve evidence of wrongdoing to maintain availability of all enforcement options.
Partner with internal and external teams to identify new targets and fraudulent activities.
Collaborate with external partners such as customs, state and federal law enforcement agencies and managing outside counsel.
Maintain and ensure ethical standards and professional conduct of internal and external investigations.
Identify and prioritize jurisdictions for new enforcement options and implement them.
Use internal and external digital tools to effectively manage cases, report results, and measure return on brand protection and enforcement activity.