Paid Media Manager

Are you an experienced Paid Media Manager looking for an exciting opportunity in a prestigious legal firm based in Edinburgh? Join our renowned client and take charge of their paid media campaigns to drive growth and visibility.

What you will get in your new role

* Excellent annual salary of £50,000 - £60,000

* 32 days of holiday, increasing with service

* Employer enhanced pension

* Life insurance

* Private healthcare scheme

* Progression and development opportunities

* Discounts on gym membership

Responsibilities in your new role as Paid Media Manager

* Overseeing paid advertising campaigns across multiple platforms, focusing primarily on Google Ads and Bing.

* Monitoring and adjusting keyword bids, daily and monthly budget limits, impression share, quality scores, and other key account metrics.

* Analysing and interpreting website analytics and the performance of PPC initiatives and campaigns.

* Managing campaign expenditures to adhere to budget constraints and estimating monthly costs.

* Conducting research and analysis of competitor advertisements to inform strategic decisions.

* Providing recommendations for keyword opportunities, campaign structure, targeting, and other elements to support lead generation objectives.

* Producing comprehensive weekly and monthly reports that track major metrics and revenue goals.

* Optimising ad copy and landing pages to enhance lead generation using tools like Google Analytics.

* Developing compelling, user-centric content to drive lead acquisition.

* Collaborating closely with the digital team to align strategies and maximise effectiveness.

Your personality, experience and qualifications

The ideal candidate for the Paid Media Manager role will have a minimum of 5 years of experience in a PPC-focused role and possess essential software proficiency in Google Analytics, Google Ads, Bing Ads, SEMrush, Supermetrics, Tag Manager and Hotjar. You will have varied channel experience across social media, content creation, SEO, web management and optimisation. A working knowledge of back-end website functionality is also desirable along with an understanding of offline conversion and reporting considerations.

Apply now!

Please send us an up-to-date copy of your CV, by clicking the Apply button. This position is only available to applicants who have immediate Right to Work in the UK and you will be required to provide evidence of such upon request. Also required are up-to-date contact details for at least 2 references.

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