Consumer Marketing Manager

Consumer Marketing Manager (Food)
We are looking for an experienced Consumer Marketing Manager to join our award-winning marketing team to support the delivery of market-leading, customer-centric food and farming campaigns.
At the Agriculture and Horticulture Development Board (AHDB), we inspire British farmers, growers and industry to succeed in a rapidly changing world. So, by working for AHDB, you won’t just be helping farmers sell their food to consumers, you’ll be helping shape the future of sustainable food production and leaving a legacy for the next generation.
We are looking for an enthusiastic individual with strong Marketing expertise who can demonstrate successful management and delivery of campaigns and ultimately achieve improved levels of engagement and satisfaction. A thorough understanding of digital marketing and an interest in food or British agriculture is essential.
As Marketing Manager, you’ll play a pivotal role in the execution, optimisation and monitoring of multi-channel campaigns and regular communication programmes. Our business to consumer campaign work covers a broad range of media, including TV, social, digital, press and Instore/ supermarket POS.
Marketing Manager Responsibilities
* Manage the development, delivery and evaluation of specific marketing activities with full responsibility for defined areas of large-scale campaigns and/or the entirety of a small-scale campaign
* Manage various digital campaigns and workstreams, including effective website, search and social media marketing, PPC, influencer and content marketing
* Contribute to the development of, and support the delivery of strategic plans to drive consumer demand for British products
* Establish effective objectives and targets for defined marketing activities
* Embrace partnership working both internally and externally to help drive greater efficiencies, leverage additional resource and reduce duplication in the marketplace
* Contribute to the development of a single AHDB marketing calendar (rolling 12 month), ensuring opportunities for synergy across sectors and with external partners are maximised
* Evaluate marketing activities to ensure best use of levy, making recommendations for improvement as appropriate
* Establish and maintain a good understanding of the target audience and marketplace, identifying and developing tactics to exploit existing and new market opportunities
* Manage relationships with external agencies and suppliers to ensure optimal effectiveness and efficiency
* Line management may also be a requirement of the role
Essential Criteria
* Experienced marketeer (preferably B2C), with a thorough understanding of digital marketing
* Competent in managing and delivering social media campaigns
* Experience of briefing and working with external agencies
* Excellent project management and organisational skills
* Good customer service, negotiating and influencing skills with evidence of effective partnership working, ideally with an understanding of stakeholder dynamics
* Confident communication skills
* Previous experience of supervising and developing colleagues preferred, although not essential
The Benefits….
We believe in rewarding our people for their hard work so have a great mix of benefits and opportunities, to give you the recognition you deserve:
* 35 hours per week, to include hybrid working
* 33 days annual leave plus one privilege day (inclusive of Bank Holidays)
* Life assurance cover (4 x salary)
* A market-leading defined contribution pension scheme with Legal & General
* Enhanced pay for maternity, paternity, adoption and shared parental leave
* Comprehensive Employee Assistance Programme
* Excellent training and development opportunities and an agreed development plan
* Applause Awards – every three months we celebrate employees who embrace our values; the core moral principles that are at the heart of everything we do
* Recognition Awards throughout the year
* Access to the governments tax-free childcare scheme
* Reward Gateway membership – this gives you a huge number of online discounts and savings
Please note we reserve the right to close the vacancy early should we receive a significant number of suitable applications