PR Specialist

Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. Our team is a passionate, high-performing group with diverse backgrounds and experiences who take pride in the work that we do. We reach complex audiences and compel them to take action, achieving long-term business growth and market leader status for our clients. Our campaigns include award-winning work for some of the region’s most recognized consumer, healthcare and hospitality brands. In business for 25 years and under new leadership since 2019, we foster a culture of trust and transparency, and we lean on each other to get the job done. We offer a flexible work environment where ideas are shared across all disciplines, and there are ample opportunities for advancement.
The Public Relations Specialist is responsible for the creation and implementation of public relations opportunities for a variety of agency clients. This includes cultivating and maintaining key media relationships, writing a variety of press materials, and developing and monitoring press coverage.
 
DUTIES AND RESPONSIBILITIES:
Create content for a variety of press materials including but not limited to: press releases, executive bios, fact sheets, media alerts, digital content, bylines, talking points, etc.
Cultivate and maintain relationships with media; maintain and update media contact lists
Proactively craft and pitch stories to the media and develop media outreach activities; follow-up to secure coverage.
Monitor and audit media coverage; provide analysis of coverage; compile monthly press reports and press clips
Research news coverage and industry trends to develop story ideas; be on top of current events as well as the industries of our clients
Coordinate media interviews for clients and provide on-site support
Contribute to cross-functional marketing teams providing media relations counsel to account team; work collaboratively across teams and departments
Other duties as assigned
 
Requirements
QUALIFICATIONS AND REQUIREMENTS:
The Public Relations Specialist will be an energetic and highly-motivated individual who takes a great deal of initiative and ownership in his or her work product. Additionally, the Public Relations Specialist will develop creative solutions to secure media coverage that achieves desired objectives and meet – if not exceed – client expectations.
Additional qualifications include:
3-5 years of relevant experience in public relations or communications; agency experience preferred
Demonstrated success in media relations including a strategic understanding of established and emerging media verticals
College degree, preferably with public relations or related emphasis
Ability to manage multiple projects in fast-paced environment
Excellent writing skills including copy-editing, proofreading
Strong communication skills, including written communication, presentation skills, combined with business acumen
Strong problem solving, project management and organizational skills
Ability to engage and maintain relationships with client contacts
Ability to meet deadlines
Ability to collaborate and work across teams
Research skills: ability to synthesize information from multiple sources, present evaluations and summarize key findings precisely and succinctly
Creativity in storytelling
Exceptional relationship building, including interacting with executives in a professional manner
Proficient in PowerPoint, MS Project, Excel, and MS Office
Benefits
Culture & Benefits:
We pride ourselves on a highly accountable, results driven culture that is balanced and healthy for our team. Our benefits are a testament to how we put our people and their well-being first.
Hybrid, flexible environment with in-office/remote workdays
Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Paid maternity leave
401(k) plan with 3% company matching program
Medical, Dental and Vision insurance and additional financial protection options
Agency outings, celebrations, family get togethers, volunteer/fundraising events and team building activities
Annual team retreat in a beautiful destination to plan, recharge and reset for the upcoming year
Annual team bonus incentives based on achieving individual and company goals
Professional development, industry training opportunities and career advancement from within
Mileage reimbursement