פורסם ב: אחר ב- סן דייגו | פורסם: |
Job Description
Essential Duties:
Actively manage and develop Sr Portfolio & Commercialization Manager who is responsible for:Sales input into PAM (monthly commercialization meeting)
Analytics and execution of price slopes across packs and channels
Customer development
Partnering with Marketing/Innovation on translating Marketing initiatives into customer ready sell stories
In market testing solutions
Actively manage and develop Insights Manager/Sr Analyst who is responsible for:Category & customer consumption tracking
Key contributor to finding customer selling insights across analytical platforms (Nielsen, IRI, 8451, Luminate, etc)
Partnering with Field Sales in Top 2 Top content development and category reviews- inclusive of pulling & interpreting data
Create and define the Fresh Snacking categorypartner with the Ventures Insights team and Marketing to define a category that does not currently exist
create the learning plan to ensure sufficient insights to create a customer ready sell story
create at customer friendly category story
be the voice to customers in execution
Adapt customer narrative & insights dependent on location in store (yogurt, produce, dairy, grab & go)
Key collaborator for Sales input into the Perfect Bar Strat Plan and Vision 2030
Owner of internal Consumption Review process- ensuring key stakeholders are aware of business trends, competitive trends, customer & pack insights and provides recommended actions to drive growth and/or mitigate risk
Train the Field Sales team as needed to elevate overall analytical skills and reduce reliance on internal strategy team
Act as strategic support center for VP of Sales Operations and Category Strategy workload, projects, work-streams, and customer + internal needs
Development of Category Management toolkit for field sales team to utilize in preparing presentation materials and making recommendations to customers
Perform ad-hoc reporting and analysis across customer data platforms like SPINS, Nielsen, Market 6, Stratum, etc.
Act as the expert in utilizing customer-specific shopper and data platforms to best leverage information to influence internal & external decision making
Work hand in hand with Director of Customer Strategy & Planning
Key contributor and owner of content for annual Sales Meeting