Retail Sales Representative

Job Description
Broad Function and Purpose of Position:
The position of Retail Sales Representative is responsible for selling Sika products to multiple end-user segments within a defined multi-store territory through The Home Depot and Lowe's. End-user segments include the DIY homeowner and professionals. Responsible for developing productive relationships with key Home Depot and Lowe's personnel including Store Managers, Assistant Store Managers, and Department Heads. Effectively executes all corporate driven marketing and training programs at the store level and is seen as an industry and product expert by all.
Specific Responsibilities:
Perform sales activities in a designated territory to increase market share and drive top line sales performance.
• Recommend sales forecast, discount targets, budgeted expenditures, monitoring deviations and initiating corrective action to achieve sales and profit (C2) goals.
Partner with management to develop and drive sales growth plans.
Approach and assist DIY customers with projects. Recommend and sell Sika products. Cross merchandise related products throughout the store.
Work with THD Pro Sales Managers on shared leads to drive incremental sales opportunities. Engage with Pro customers on each store sales call. Present to customers Sika products along with features / benefits.
Maintain bay, sales aides and Point of Purchase (POP) materials.
Aggressively and continually identify opportunities to secure wing stacks, bulk stacks, end caps, and stack outs to create impactful product displays.
Plan and participate in store specific events. Invite key customers, sell in additional product for displays and demos; follow up on sales leads.
Train and demo product to associates and consumers during sales calls.
Plan and conduct weekend and after hours training events in stores. Participate in all Major Market Training and road show events as scheduled.
Ensure automatic replenishment system is supplying sufficient product to support rate of sale.