PPC Manager

Role: PPC Analyst (Digital Advertising)
Location: Huddersfield, West Yorkshire
Salary: £35,000 DOE
Benefits: hybrid working (3 days office / 2 days home-based), healthcare cash plan, birthday off after a year of service, staff discount scheme,

We're seeking a passionate PPC Analyst to join our Marketing Department. This hands-on role involves utilising the latest tools and technologies to optimise traffic to our diverse array of websites while developing your advertising skills and contributing to our marketing success.

You'll play a pivotal role in driving our paid search campaigns to meet targeted KPIs, leading with innovation and strategic insight.

Here's what you can expect:

Lead paid search campaigns, ensuring they align with specific KPIs and goals.
Analyse performance data to uncover trends and opportunities for enhancement, conducting daily optimisations to maximise account effectiveness.
Collaborate with conversion and SEO teams to elevate landing page experiences and refine overall search strategies.
Work in partnership with cross-departmental teams to support shared projects.
Enhance the continuous performance of PPC through innovative tests.
Develop and execute campaign plans, leveraging your expertise to deliver exceptional results.
Collaborate with digital and commercial teams to shape on-site and off-site strategies, contributing to overall group performance optimisation.
Streamline processes and remain at the forefront of industry trends and best practices.
Skills & Experience:

Proven Expertise: Experience in managing PPC and Google Ads campaigns from inception to completion.
Analytical Acumen: Strong analytical skills coupled with a results-driven mindset.
Certifications and Proficiency: Google Ads certification is preferred, along with familiarity with bid management platforms.
Systems Experience: Advanced proficiency in Microsoft Excel and experience with GA4, Facebook Business Manager, and Data Studio are advantageous.
Initiative and Passion: Proactive, commercially minded, and self-motivated with a passion for technology and biddable media.
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