Senior Vice President, Media Analytics

Job Description
Overview: 
The Senior Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment, and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.  
Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights. 
Role Objectives: 
The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results 
Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution 
Manage client data ingestion for advanced attribution and modeling 
Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business 
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction 
Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning 
Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories 
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to