Hozzászólva: Marketing itt Ohio | Posted: |
Job Description
The Strategic Marketing Director leads all marketing activities including the development and execution of division strategic growth priorities and financia goals. The successful candidate will have a proven track record of growing businesss as well as demonstrated expertise in tactival and strategic marketing initiatives including but not limited to: market segmentation, competitive positioning, VOC, pricing, product portfolio management, marketing communication, and new product development. A key member of the Division Leadership Team, the Strategic Marketing Director reports to the Vice President/General Manager of the division.
Key Deliverables:
Continuous, sustainable above-market growth
Develop and execute a focused strategy to maximize the impact of investments
Lead and develop a team of high performing marketing professionals while building a collaborative atmosphere within and across departments
Demonstrated Success In:
Creating and defining channel strategies
New product commercialization
Building and executing Annual and Long Range Plans
Identifying, leading, and developing talent
Evaluating channel programs and promotions
Project management, delivering on-time and within budget
Creating and executing successful marketing campaigns for both multi-step distribution and retail channels
Gaining followership by communicating a clear vision and driving accountability
