Digital Marketing Coordinator

Munka kategóriák: Part-time

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Coordinator to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

The Candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities:

●      Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns

●      Setting up, optimizing, and reporting on digital advertising campaigns

●      Design, build and maintain our social media presence

●      Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

●      Identify trends and insights, and optimize spend and performance based on the insights

●      Brainstorm new and creative growth strategies

●      Plan, execute, and measure experiments and conversion tests

●      Collaborate with internal teams to create landing pages and optimize user experience

●      Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

●      Instrument conversion points and optimize user funnels

●      Collaborate with agencies and other vendor partners

●      Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

●      BS/MS degree in marketing or a related field

●      Proven working experience in digital marketing

●      Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns

●      Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

●      Experience in optimizing landing pages and user funnels

●      Experience with A/B and multivariate experiments

●      Solid knowledge of website analytics tools

●      Working knowledge of ad serving tools

●      Experience in setting up and optimizing Google Adwords campaigns

●      A plus but not required: Working knowledge of HTML, CSS, and JavaScript development and constraints

●      Strong analytical skills and data-driven thinking

●      Up-to-date with the latest trends and best practices in online marketing and measurement

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