Vice President, Planning

Job Description
Overview: 
The Vice President, Planning oversees a team of professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across all media. This involves the creation, execution and maintenance of marketing plans, unearthing insights to inform the development of plans, and flawless execution on all fronts. 
 
Role Objectives: 
Innovation and Growth 
Measurably expands utilization of digital, analytics and communication strategy creation capabilities in assigned key account or suite of accounts year-over-year 
Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal digital, analytics and human experience creation leads 
Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities 
Provides constructive and executable feedback regarding company product to SMEs to drive overall improvements in product quality and identify/influence new product/capability development 
Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients 
May participate in new business pitches as required 
 
Talent Capability/Acquisition and Development 
Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement 
Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession 
Seeks opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness 
 
Global Orientation and Change Management 
Champions cultural attributes and continuously strives for diversity and inclusivity of talent to foster healthy culture and broad perspectives in our human experience deliverables for clients 
Continuously assesses and challenges company positioning and strategy in global marketplace and relevance to clients to maintain competitive edge 
Effectively manages cross-functional initiatives and relationships and champions SME integration into team 
May serve as team lead/member on all-agency initiatives 
 
Business Acumen and Fiscal Responsibility 
Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth and OI 
Builds/develops financial acumen of team 
Models and coaches team how to effectively manage and influence clients to solutions that best meet client’s business need and are aligned with our capabilities to effectively and efficiently deliver