Pubblicato in: Marketing in Edinburgo | Inviato: |
Duties
Trading & Performance
Manage the day to day sales performance of all digital platforms and marketplaces
Manage day to day eCommerce Merchandising to visually merchandise all website categories to agreed business rules
Manage the day to day website category hierarchy and taxonomy structure to improve product discovery rates
Weekly monitoring of competitor trading behaviour across website and key marketing channels, and report to the eCommerce Manager key insights and trends to react to
Implement and manage the merchandising aspects of testing and optimisation strategy for all website sales touchpoints such as recommendation zones and category sorting rules, working alongside the eCommerce Manager to agree priority and rollout
Management of the homepage updates, new content pages, promotions and features to be aligned with product launches/monthly/weekly deal launches in partnership with the marketing team
Management and optimisation of the site search results, identification and fixing the failed searches Product & Fulfilment
Manage and optimise eCommerce merchandising to categorise all products and enrich product data to drive and support product search and category filters
Conduct eCommerce merchandising site walkthroughs to ensure product content is correct and optimised to support marketing and advertising activity
Conduct weekly reviews of stock availability, visibility and price checks to ensure continuity and system accuracyMarketing channel support
Ensure weekly trading performance updates regarding top sellers, slower selling lines to eCommerce Manager and Marketing team to support channel conversion
Provide landing page support/optimisation to marketing department to maximise revenue performance via email marketing, social media and SEO
KPIs & Reporting
AOV
Gross Profit
Conversion Rate (overall, by device type, by promotion, by category)
Shopping Cart Abandonment Rate
Shopping Cart Conversion Rate
Cost of Goods Sold
Customer Lifetime Value
Customer Churn Rate
Customer Acquisition Cost
Repeat Purchase Rate
Average Profit Margin
Purchase Frequency
Time Between Purchases
Inventory Turnover
Revenue per visitor
Revenue per customer
Net profit marginIf you feel you have what it takes to succeed in this role we would love to hear from you, please send an up to date cv across and we will be in touch
The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace