Pubblicato in: Marketing in Chicago | Inviato: |
The Director, Digital Marketing, will play a critical role in the development and execution of performance marketing plans. The ideal candidate operates in a consultant mindset—but has direct experience devising and leading a performance marketing plan. This position reports to the VP, Media Services. Preference will be given to Chicago candidates, but Houston/The Woodlands candidates will also receive consideration.
Skills/Responsibilities:
Above all else, accountable for the performance of media and digital marketing campaigns. This includes testing of current channels, identification of new channels, and continued ways of learning.
Use marketing, customer, competitive, and business data to inform insights and hypotheses for how to improve the performance of performance media campaigns.
Drive the design and integration of data-first go-to-market strategies.
Requirements
Bachelor’s degree. Innate curiosity is a must-have for this role, too.
7 or more years of total experience, including demonstrated success running digital media/marketing plans.
Demonstrated experience in digital media ecosystem. Should have depth of knowledge in at least one of the following channels: SEM, SEO, paid social, or display. Preference given to hands-on experience managing either a SEM, SEO, or paid social campaign in last 12 months.
Drive and forecast yield for variety of B2B/B2C brands.
Demonstrated experience in GA3/360/4. Develops actionable insights from disparate data across platforms to connect narrative.
Demonstrated knowledge of modeling and attribution. Preference given to candidates capable of tying back channels to revenue.
Benefits
Fun-loving and casual team environment
Large integrated agency with stable work and work environment
Large and stable client list
Competitive salary
Excellent benefits, including
Discretionary bonus plan
Excellent growth and training programs for career development
100% employee health insurance coverage
Generous paid time off policy
Internal promotion strategy