Art Director

Società: Synchrony Group
Tipo di lavoro: Tempo-pieno

Job Description
The Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical medical and marketing initiatives.​ In this role, the Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print and digital initiatives.​ The Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines.​ In most cases, the Art Director will be required to work closely with copywriters, internal teams and oversee other designers to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes.
Job Duties
Engage with clients to understand their brand(s), key messages, and creative vision to turn
complex insights, data, and messages into compelling stories for a variety of audiences,
including patients and healthcare professionals
Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
Obtain an understanding of the therapeutic area and target audience of the products they manage
Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
Assist Account Services in the creation of the Strategic Alignment Brief and ensure that all projects under this brief are consistently upholding the strategy
Develop brand style guidelines and ensure internal teams and external partners stay compliant
Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators) to ensure quality deliverables and adherence to timeline and budget
Design (or direct the creation of) solutions that go beyond what is expected
Partner with copywriters to establish or evolve ideas, create sketches or storyboards that convey relevant concepts
Review all materials associated with a project and provide feedback as needed
Provide final project sign-off, ensuring adherence with creative direction and QA process
Present work, provide design rationale, and defend work in creative reviews or meetings
Present creative deliverables to clients and relay feedback to internal teams
Ensure adherence to project timelines, scopes and budgets
Act as point person and manage the execution of all Synchrony Healthcare work
Keep current with trends in advertising, branding, design, and digital technologies and new media
Identify staffing needs, manage resource allocations, prepare the proper documentation and reconcile contractor invoices to ensure accuracy
Lead, mentor, and manage direct reports and subcontractors
Key Competencies
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
Ability to manage outcomes to win-win resolution
Able to identify key issues; creatively and strategically overcome challenges or obstacles
Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics
Ability to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as original and value-added in brainstorming sessions
Ability to present ideas and supporting rationale to internal and external teams in an effective manner
Demonstrated ability to manage key constituent relationships
High level of integrity, confidentiality, and accountability
Strong creative design, conceptual, and visual story-telling skills
In-depth knowledge of Adobe Creative Cloud design software and Microsoft Office Suite
Working knowledge of, or hands-on experience with, interactive programming
Excellent analytical thinking, planning, prioritization, and execution skills
Effective attention to detail and high degree of accuracy
Strong time management and project management skills
Excellent verbal and written communication skills
Ability to work under tight deadlines and multitask
Ability to work independently; self-motivated
Ability and desire to participate and interact effectively on a team
Flexibility with schedule and ability to travel (travel n/a for now)
High energy level and team player

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