Digital Marketing Executive

Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards to this permanent position.
Job title: Digital Marketing Executive
Location: On site - Sheffield
Standard working hours 0900 – 1700 Monday to Friday
Salary £27,000 - £32,000
Andy File Associates is excited to bring you this varied and pivotal role with a Premium Door and Window company based outside Sheffield City Centre. Their well stocked and local showroom is dedicated to the supply and installation of beautiful windows and doors for the high end residential market across Period and New Build properties in Derbyshire and South Yorkshire. Offering stunning Timber for the traditional properties alongside Steel Look Industrial frames for modern contemporary renovations and new builds, the ranges are also complimented by a spectacular high end range of Aluminium doors of the ‘Grand Designs’ level of works. This business can do it all and needs your help to shout about it.
We’re looking for a candidate with a positive and approachable attitude who can see these beautiful brands and the locations they inhabit with a clear vision of how to promote them to best advantage. Our client is looking for someone able to design a complete digital marketing framework and your skills would include revisiting the current website and socials to maximise traffic and conversions as well as introducing a fuller content framework. You would curate in house knowledge from existing staff to develop an exciting and engaging inbound marketing strategy based around their experience and knowledge. This work would also support the creation of a central Knowledge Base offering a pdf or video format collection of help-sheets & technical data etc.
Production of local case studies would see you visiting clients in their homes to photograph or video installations and produce regular content. This would be used to build a portfolio alongside supporting the digital assets of the Web and Social Media presence.
This varied and interesting role is for a candidate who wants to be as creative as possible with the company's best interest in mind. They will be part of the team but at times will need to go it alone and create content for the company in all aspects. Your role will play a pivotal part of developing and driving business into the company to create the next phase of growth. You must have a can-do attitude and not be afraid to think “outside the box” to promote the business and this friendly and approachable company will support your efforts, bringing you into the team as a valued member.
Skills Required:
Digital Marketing expertise
* A working knowledge of Adobe Creative suite including Photoshop, InDesign, Illustrator & ideally Premier Pro or similar packages.
* Knowledge of Canva Pro and similar creation suites.
* Understanding of development possible via SEO & SEM.
* Ability to create and manage content that drives engagement and conversions.
* Proficiency in using tools like Google Analytics to measure performance and adjust strategies accordingly.
* Experience with Social Media Ad campaigns, Google Ads and other digital advertising platforms.
Social Media Management
* Familiarity with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest etc) and their specific tools for business.
* Ability to create engaging posts, manage a content calendar and respond to audience interactions.
* Community Management - skills in building and nurturing an online community, creating a system to allow the fuller team to respond to comments and messages and foster positive customer relationships.
Photography and Visual Content Creation
* You would be proficient in taking high-quality photos, with your knowledge & experience able to transfer across to highlight these beautiful products and installations.
* Ability to use software like Adobe Photoshop or Lightroom to enhance images.
* Graphic Design: basic skills in graphic design to create visually appealing content for social media.
Portfolio and Brochure Development
* Layout and design using Adobe InDesign to create attractive and professional looking portfolios and brochures.
* Strong copywriting skills to craft compelling descriptions and narratives around projects.
* Ability to maintain and develop brand guidelines across all media.
Project Management
* Ability to manage multiple projects simultaneously, keeping track of deadlines and able to coordinate with various team members or external contractors.
* Strategic Planning to develop and implement comprehensive marketing strategies that align with business goals.
* Budget management to ensure a cost effective approach and measurable ROI.
Technical Skills
* Basic understanding of HTML /CSS and content management systems (CMS) such as Wordpress.
* Understanding and development of SEO and SEM within website, including analytics and how to generate growth.
* Familiarity with CRM and Marketing automation tools.
Soft Skills
* Excellent verbal and written communication skills will help you to interact with clients, team members and supply partners.
* Creativity – you’ll have an ability to generate innovative ideas and approaches to marketing challenges.
* Your attention to detail will ensure high-quality outputs and consistency.
* Your strong problem solving skills will help you see things from a different angle helping you to address challenges effectively.
* Your Imaginative and creative nature will thrive within this open brief.
* Your ability to follow up on your ideas and retain focus will help develop a cohesive framework for your colleagues to support and work within the business.
Desirable Skills
A strong portfolio demonstrating an ability to approach different projects from previous work.
Driving License and own vehicle would be a bonus but is not essential.
This is a role where you will need to be local to South Yorkshire as you will be required to work from the office most day.
Working out of our Sheffield based office location with site visits as necessary.
Our ideal hours are 9-5pm although we can be flexible for the right candidate