게시된 위치: 마케팅 속 바질던 | Posted: |
Product Marketing Specialist – Commercial Vehicles
Location – Basildon, Essex / hybrid working – onsite 2 days.
£ 48,000 - £ 54,000 p.a. plus company bonus, Pension, Bupa healthcare + flexible benefits
Marketing. “…is the process of getting people interested in your company's product or service.”
In its simplest form that’s what it’s all about. But as you know it runs a little deeper than that. You know how important those relationships are with Sally in Sales, Mark your fellow Marketeer, and don’t forget Peter in Product Management, and let’s not even get started with the third-party suppliers and dealer network *insert brain exploding emoji*.
In this role you’ll focus on a broad range of operational marketing activities including market analysis, product benchmarking, campaign strategy creation and deployment and lead management. You’ll get under the skin to conduct the market research and professional data analysis to provide insight to develop and drive the marketing strategy. You know how to monitor market size and trends, as well as evaluating sales performance versus competition to identify those all-important wins. With all this data you’ll then want to feed that into national commercial campaigns and initiatives in line with the marketing strategy to help drive the market growth and customer confidence in the products. Talking of products, lets touch on the company in a little more detail…
The business has been a front runner when it comes to sustainably powered EV’s and Natural Gas options and is across all commercial vehicle ranges from light commercial vehicles to heavy duty truck and buses. They have pioneered natural gas technology with numerous industry firsts but know there is still so much more to accomplish and drive toward carbon neutrality.
What background do you have?
You’ve been within Product Marketing for a little while now, you know all about market analysis and strategy setting to deliver positive results. If you’ve had automotive experience – great, but it’s not essential; if you’ve had LCV and Truck experience - even better; and if you’ve had EV and hydrogen exposure then I’ll send the contract straight to you *not strictly true* - but you get the point. A degree or equivalent in Marketing / Business Management is again a nice to have, but absolute essentials are impeccable communication skills and IT competencies (Word, Excel, PowerPoint etc).
Why consider a move to this organisation?
They are a business that likes to nurture the ambition that drives you and provide a platform for you to really shine and develop within the organisation. They’re a financially stable, well established, and respected brand. You’ll get the direction, support, and guidance to develop your toolkit from ‘good’ to ‘great’. This organisation prides itself on championing good process, driving a “constant improvement” approach to customer interactions, which will no doubt compliment your approach and mindset to what you do every day.
Next steps?
If, as you’ve read this, it’s struck a chord with you and you’d like to know more – send us your application and we’ll arrange a conversation (if you haven’t got a CV, don’t worry, we can help you with that). All applications will get a response, even if it’s not the one you had hoped for