SEO & Content Specialist

Job Description
IDIQ is looking for an SEO & Content Specialist. IDIQ has a fun, fast-paced environment that creates a very rewarding place to work. Reporting to the Director of Brand Management, we are in need of a metrics-driven, goal-oriented, creative individual who is fast on their feet and passionate about writing along with impacting the bottom line. Duties may include but are not limited to the following:
 
Strategic conversion driven, search-optimized copywriting for content marketing educational microsites and landing pages.
Build captivating, conversion driven lead magnets for B2C audiences, including long-form whitepapers, blog posts, email drip campaigns, social media, infographics & LP copy.
Collaborate with team members to ensure content creation works seamlessly with marketing automation and inbound lead generation strategy.
Conduct comprehensive keyword research for microsites to rank highly for relevant keywords to bring in profitable traffic (i.e., Ahrefs, Google Search Console).
Own and execute keyword strategy and optimization to lead to increased revenue. 
Some experience building educational microsites and landing pages within SalesForce
Some experience building emails in CRMs such as SendGrid and SalesForce.
Own and execute internal and external linking strategy and acquisition within and across microsites to increase Google rankings.
Perform regular analysis of competitor’s content marketing efforts, including trending topics and competitor keyword strategies.
Aid in development of cohesive inbound content marketing strategy.
Monitor and own metrics of organic traffic with the ability to recommend new technologies.
Expert sense of Buyer Personas, goals, challenges and values of our B2B customers and ability to pivot content creation techniques to match specific audiences.
Collaborate closely with the team to achieve team goals, including but not limited to, inbound lead generation, organic traffic, landing page downloads, paid search ROI and, most importantly, revenue.
Performs other job-related duties and responsibilities as may be assigned from time to time.