Sr. Director of eCommerce

Job Description
Key Responsibilities:
· E-commerce Strategy: Develop and execute the company's e-commerce strategy to drive sales, revenue growth, and profitability through online channels.
· Customer Engagement: Implement strategies to enhance customer loyalty, including customer retention, personalized marketing, and customer service excellence.
· Merchandising: Drive the product assortment and merchandising strategy to maximize online sales and align with market trends and customer preferences.
· User Experience (UX): Continuously improve the user experience on our websites, focusing on navigation, product search, and checkout processes to increase conversion rates.
· Analytics and Reporting: Build and monitor key performance metrics, conduct data analysis, and generate regular reports to evaluate the effectiveness of e-commerce initiatives and identify areas for improvement.
· Cross-Functional Collaboration: Collaborate with cross-functional teams, including IT, marketing, and merchandising to ensure seamless integration of e-commerce operations with other business functions.
· Website Management: Oversee the management, maintenance, and optimization of multiple e-commerce websites to ensure an efficient and user-friendly shopping experience.
· Budget Management: Owns the e-commerce budget, effectively allocating resources to achieve strategic goals while optimizing return on investment.