Digital Marketing Manager - Affiliates

Компанија: Earth Class Mail
Вид на работа: Полно работно време

WE ARE Earth Class Mail - A Scaleworks company and the leader in office mail automation for over a decade. It provides businesses with the most efficient and secure way to deal with physical mail. As our world inches closer to becoming completely digital, we solve a problem faced by most businesses today, especially those receiving important, time-sensitive mail, or mail received on behalf, or in service, of their clients
Earth Class Mail, is looking for a Marketing Manager - Affiliates reporting to the Director of Digital Marketing, to lead our affiliate marketing program. As channel manager you will own channel optimization and will be responsible for helping to define, execute, scale, and optimize paid acquisition activities across multiple channels. You will be working in a dynamic, fast-paced, experiment-driven environment to help integrate digital campaigns with broader growth marketing initiatives. Familiarity with email marketing and paid social marketing is preferred.
WHAT YOU WILL BE DOING:
The responsibilities of the Digital Marketing Manager include (but are not limited to):
* Full ownership and management of our affiliate program (including affiliate and agency management, optimization and reporting);
* Work with the Digital Marketing Director to establish specific KPIs and ensure necessary tracking and reporting is in place to measure effectiveness and optimize results for the channels you own;
* Responsible for day-to day program management (vendor communication, affiliate communication, progress analysis, goal review, affiliate research etc);
* Responsible for the pre-launch QA process including appropriate conversion tracking, digital assets, audience segments etc for the channels you own;
* Stay up to date with developments in your field, identify opportunities and recommend updates and new best practices that could result in improved performance;
* Proactively recommend solutions to improve ROI based on pre-planned campaign goals;
* Identify areas of risk and opportunity and escalate potential problems as necessary;
* Provide support to other digital marketing campaigns and activities as necessary, particularly email campaigns and website optimizations;
* Help with the planning, management, execution and optimization of paid media campaigns in Facebook, Twitter, LinkedIn and other paid channels, as necessary;
Requirements
WHAT YOU WILL BE BRINGING:
* Bachelors degree required or equivalent;
* 3+ years of digital marketing advertising;
* Experience managing an affiliate program;
* Experience using ShareaSale or CJ for affiliate management;
* Experience managing paid social campaigns using relevant tools and platforms;
* Strong working knowledge of using website analytics platforms (Google Analytics, GTM, Facebook Analytics, Twitter Analytics, etc) to set up and troubleshoot campaign tracking;
* Strong analytical skills and the ability to ability to use hard data and metrics to back up assumptions, make media recommendations, and drive optimizations;
* Strong project management skills;
* Strong copywriting skills;
* Experience with running tests to improve campaign efficiency and explore new advertising opportunities;
* Experience using spreadsheets to create campaign reports and manipulating data (V-Look Up, Pivot tables etc);
* Work effectively in a fast-paced environment.
PREFERRED QUALIFICATIONS
* Solid understanding of Facebook Ads, Twitter Ads, LinkedIn Ads, and other advertising platforms;
* Working knowledge of SEO and CRO tactics and strategies;
* Strong understanding of different attribution models;
* Facebook Ads/ Google Analytics certification;
* Working knowledge of Hubspot or other CRM;
* Experience with building email campaigns;
* B2B/SaaS marketing experience;
* Excellent verbal and written communication skills;
* Strong negotiation skills;
* Meticulous attention to detail with an acute eye for errors;
* Critical thinking and problem-solving skills;
* Willing to work with a "no task is too small" attitude;
* Strong work ethic, demonstrating personal initiative and ownership;
* Experience managing multiple programs, working under pressure to meet tight deadlines;
* Curiosity and passion to learn, stay in tune with industry trends, changes, and opportunities, and improve processes;
* Effective interpersonal communication with a drive to collaborate, leverage, and share best practices.
WHERE WE ARE:
This role is located in San Antonio, TX, in the Savoy Hotel Building - next to the Riverwalk. We offer a casual dress code with an engaging, collaborative atmosphere.
Benefits
WHAT WE PROVIDE FOR YOU AND YOUR FAMILY:
* Competitive Salary
* $1000 training and development allowance per year
* Flexible work environment
* Open PTO
* Medical, dental, and vision insurance plans
* Medical and dependent care flexible spending accounts
* Company-paid Life and AD&D coverage with the option to purchase additional coverage
* Company-paid short term disability coverage
* Employee assistance program
* 401K
* Nine paid holidays each year
ADDITIONAL INFORMATION:
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.
Earth Class Mail is part of the Scaleworks portfolio of companies. Scaleworks is a private equity fund that acquires and invests in B2B SaaS companies. Our goal is to accelerate growth, sustainability over time and help each company become even more successful. Each company has its unique product, team, and story while being a part of the Scaleworks family. Headquartered in San Antonio, Texas, we have over 300 employees located in our US, Canada, and Poland offices.
*No visa sponsorship is available for this position*

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