Digital Marketing Executive

Digital Marketing Executive

Birmingham

Up to £34,000

Company Profile

A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions. Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.

What will you do as Digital Marketing Executive?

* Drive lead generation through best digital marketing practices to engage with target audiences

* Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners

* Manage the social media calendar

* Delivery of multi-channel digital campaigns that resonate with customer audiences

* Coordinate and collaborate with internal teams and agency partners to produce high-quality content

* Utilise tags and conversion tracking to monitor and improve lead journey

* Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates

* Track and optimise campaign performance and prepare KPI reports

* Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion

* Manage website updates including publishing new product pages, news, blog, case studies

* Coordinate requests for digital marketing support tickets from across the business

What do you need as Digital Marketing Executive?

* Experience in a similar B2B digital marketing role is essential

* Digital marketing qualification or marketing qualification is desirable

* Experience in the manufacturing industry is desirable

* Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager, LinkedIn Campaign Manager and Google Ads

* Working knowledge of social media scheduling tools such as Hootsuite

* Familiarity with a CRM, HubSpot, WordPress, Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)

What’s on offer?

* 25 days annual leave (plus bank holidays)

* Competitive salary

* Access to Employee Assistance Program

* Pension scheme

* Flexible working policy

* Free on-site parking

* Professional development and training

ID:- 7723