Geplaatst in: Marketing in Idaho | Geplaatst: |
Job Description
This position has a hybrid schedule with 3 days in the office per week.
The salary range for this role is $75,000-$85,000.
The Indiana University Foundation (IUF) seeks a dynamic and visionary Senior Marketing Manager to lead our newly established account services team. In this pivotal role, you'll be instrumental in crafting integrated marketing strategies that drive business outcomes. Having combined the marketing teams from the Alumni Association and Foundation, we are seeking a team leader to help us think differently about our work.
Approaching your work with a growth mindset, you’ll look for opportunities to improve the alumni and donor experience holistically. You’ll lock arms with our business partners and department owners, dismantle preconceived and historical approaches, and challenge and guide others to craft new, fresh, experiences and go-to-market strategies that reflect the IU brand.
This newly created role was designed to bring a more strategic, holistic, and thoughtful approach to driving business outcomes, where you’ll build lead generation and pipeline development strategies for both organizations. You will play a crucial role on the team, focused on acquiring, engaging, retaining, and driving alumni and donor engagement, and ultimately boosting event attendance and philanthropic donations.
You will have the opportunity to not only address the immediate marketing needs but also look toward building a sustainable and impactful long-term strategy. You'll be expected to bring big-picture thinking, flexibility, and a passion for analytics to the table. Additionally, you'll act as a problem solver and strategic business support leader, developing engagement strategies for alumni and donors and creating segmented constituent journeys. You'll focus on identifying opportunities to improve and expand our events and marketing initiatives, working closely with internal IUAA and IUF stakeholders. Apply today to become part of a mission-driven team committed to excellence and innovation!
