Digital Marketing Manager

We are excited to be partnering with a manufacturing business to recruit a Digital Marketing Manager to add to their incredibly experienced Marketing Division.

This role presents an exciting opportunity for a dynamic and results-driven individual to lead the digital marketing efforts of our organisation and drive strategic growth across multiple channels.

Role: Digital Marketing Manager

Location: Greater Leeds

Responsibilities:

* Develop and execute comprehensive digital marketing strategies, encompassing social media advertising, email marketing, display ads, SEO, SEM, and PPC.

* Collaborate with the Marketing Manager to plan and implement effective marketing campaigns across diverse channels to enhance brand visibility, acquire new clients, and foster customer retention.

* Oversee all company social media channels, ensuring consistent and engaging content delivery.

* Manage the ecommerce channel, along with support from wholesale and retail sales teams, and oversee company websites.

* Evaluate and implement marketing technology and tools to optimise productivity and efficiency, while ensuring robust tracking and measurement of all marketing activities.

* Drive the digital transformation of customer touchpoints across all divisions, enhancing the overall customer experience.

* Cultivate and manage relationships with marketing and PR agencies to ensure cohesive execution and favourable commercial outcomes.

* Monitor and report on the marketing budget, ensuring effective allocation of resources.

* Uphold brand consistency and clarity in all internal and external communications.

* Provide training and guidance on brand guidelines to commercial teams, fostering a unified brand identity.

* Collaborate with sales teams to enhance marketing effectiveness and drive results.

* Stay abreast of market trends and competitor activities, generating strategic insights for brand enhancement.

* Ensure compliance with customer data protection requirements and statutory obligations related to sales and marketing.

* Support retail stores and ecommerce by driving awareness and footfall through online and offline channels.

* Work closely with key stakeholders to review and refine marketing strategies, aligning them with broader business objectives.

* Maintain up-to-date knowledge of marketing best practices and industry trends.

* Identify opportunities for company participation in industry events to enhance brand visibility and positioning.

Qualifications:

* Bachelor's or Master's degree in marketing or a related field, or equivalent experience.

* Profound understanding of digital marketing best practices, trends, and tools.

* Demonstrated experience in PPC, SEO, SEM strategy, and website management.

* Familiarity with website analytics tools such as Google Analytics.

* Self-motivated with the ability to work autonomously and collaboratively within multidisciplinary teams.

* Excellent verbal and written communication skills for articulating marketing goals, strategies, and results.

* Proven track record of delivering results in digital marketing.

* Strong leadership and people management skills.

* Experience in budget management.

* Strategic thinking capabilities to align digital marketing initiatives with business objectives.

* Analytical skills for interpreting data, identifying trends, and tracking KPIs

If you are interested in discoving more, please feel free to reach out and apply