Publisert i: Annet i Boston | Posted: |
Job Description
The Marketing Specialist role reports to the Senior Marketing Manager and is nestled within Informa Connect's Life Sciences vertical. It presents a thrilling opportunity to manage comprehensive marketing strategies.
As the Marketing Specialist, you'll be at the helm of crafting and executing year-round marketing strategies meticulously aligned with overarching business objectives.
Moreover, as we embrace flexibility, you'll have the opportunity to work on a hybrid schedule, with office presence required on Tuesdays and Thursdays at our vibrant Boston office at 24 School St.
Own the development and end-to-end execution of year-round marketing strategies aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives:
Prepare and present campaign plans, schedules, timelines. Drive and monitor the implementation of the plan and ensure adherence to deadlines.
Own the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics.
Own the design and production of all marketing collateral determined within the marketing plan.
Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results.
Lead and own the marketing efforts required to execute and grow the sales efforts for our business.
Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.
Join us in shaping the future of marketing excellence, where you'll have the opportunity to unlock endless possibilities in your career journey, constantly learning and growing in a dynamic environment!