Dodane na: Inne w Chicago | Ostatnio zaktualizowany: |
Job Description
PLEASE NOTE: Candidates for this role must be able to work out of our Chicago, New York, or Philadelphia offices.
The VP, Account Director is responsible for the day to day running of one of the largest accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.
Key Responsibilities
Own the client relationship on assigned brand
Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development
Be responsible for staffing, managing, and leading the assigned account team
Agency Operations
Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources
Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.
Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
Advance best practices in agency process
Develop staff, mentor
Knowledge
Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations
Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients
Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business
Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client
Strategy
Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.
Spearheads the presentation to client of annual plans and significant interim programs
Be responsible for new business opportunities and driving growth on assigned brands
Tactics and Execution
Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.
Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback
Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives
Proactively coordinate and integrate across all agencies at BAL’s direction, as needed
Have a solid knowledge of PH businesses, offerings, and tools
Client Relationship
Own the client relationship on assigned brands. Effectively sell the creative product to the client
Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed
Seek opportunities to showcase agency work among current and prospective clients
Find opportunities to grow business within current accounts and into new accounts
Be and be seen as point person for senior client
Have excellent presentation skills
Demonstrate ability to adapt to various client corporate cultures
Solve client issues and independently moderate conflicts with significant complexity and political sensitivity