Senior Director, Business Development

Job Description
WHAT YOU’RE HERE TO DO 
As a member of the growth team, the Sr. Director, New Business is responsible for becoming an expert in all things Publicis Health CTE, including the agency’s capabilities, offerings, CTE landscape and client’s business. They are partnering with VP, Growth to develop the agencies new business strategy and are responsible for executing on the agreed upon plan.
 
The Sr. Director, New Business’s responsibilities are outlined in the key areas below:   
Lead development of agency new business plan, including relevant SMEs in partnership with VP
Conduct new client outreach; maintain a cadence of emails, LinkedIn InMails, and cold calls based on agreed metrics / KPIs
Maintain eCRM for both target and existing clients
Identify new business opportunities based on industry trend reports and client pipelines
Input into conference and marketing strategy, balancing business KPIs, marketing goals, commercial targets and available budget
Represent the agency at industry events and conferences and deliver against agreed upon KPIs
Lead the triaging of inbound opportunities including assessment, qualification, client needs meetings and make decisions about whether to bid or not to bid.
Responsible for the timely follow-up of assigned contacts and prospects and assign contacts to team for follow-up.
Lead agency credential presentations based on client requirements and business KPIs.
Meet with assigned clients regularly to discuss strategic needs, goals, pipelines and potential opportunities and identify future project needs
Input into quarterly Account Planning Meetings with Head of Partnerships and delivery leads
Provide exceptional customer experience by providing consultative thought leadership through workshops, training sessions, and rich content for executive level clients
Responsible for high-profile pitches. Including orchestrating pitch rehearsals and preparing pitch team for final presentations, strengthening overall story flow, individual talk tracks and ensuring we are delivering on client ask
Flexes as an account/strategy leader when needed and can step in as pitch team member presenting to prospective clients.
Acts as final sign off person ensuring all pitch materials are signed off prior to pitch to a high standard.