Email Marketing Manager

A consumer goods company are looking to hire an Email Marketing Manager

THE COMPANY

A consumer goods company are looking to hire an Email Marketing Manager. The brand sells mainly via their own websites and a mixture of online platforms and have built an impressive customer database. The business has a compact but well-resourced marketing team. They’ve got the data / segmentation side of things mostly covered as the role reports into a CRM Manager - so while the role has an element of data to it (you’re free to jump in and make changes, create new flows as needed), the bulk of your time will be focused on what the customer will see. They’re looking for a creative person who gets more excited about the concept, content, layout, and look of email campaigns rather than a data deep-dive.

THE ROLE

* The team think their customer emails are a bit stale so welcome someone coming in with new ideas and the drive to move things on

* You'll be focused on creating engaging email content that will encourage customers to act

* Responsible for email design, visual content and copy

* Coordinating with the wider marketing team and buying & merchandising department

* You will manage and perform A/B testing, use email marketing software / web management platforms to measure success and influence future campaigns

* An element of looking into customer segmentation / journey flows

* Depending on your skillset and how you prefer to work, you can push the creative boundaries of the role and use their in-house photo studio to take your own photos and create your own graphics using Adobe suite – or, if your creative skills don’t extend that far and you’re more the ‘I know what I want, I can describe it, and point to it’ type of creative you can brief the very capable and talented creative studio team. Whatever works for you!

ABOUT YOU

You will have some demonstrable experience in Email Marketing for a retailer or brand. The role and salary can be flexed depending on your level - you could be an Email / CRM Exec looking for a step up, an already experienced Email Marketer, or you could be a couple of years into a more generalist Digital Marketing role and keen to specialise. You must have good copywriting skills and an eye for email design. Due to their location, you will need access to a car.

THE REWARD

This role will give you the creative freedom to take their email marketing to the next level. You will have the support of a CRM Manager who will have your back and a great Head of Marketing who will help you grow. Depending on your level of experience, you will receive a salary between £30,000 - £40,000. Free on-site parking and some hybrid working available. Flexible start/finish times available.

If you are interested in this role, click 'apply now' to forward an up-to-date copy of your CV. I look forward to reviewing your application!

£30,000 - £40,000 (Depending on Experience) + Hybrid Working + Flexible Hours + Free Parking