Web Coordinator

2

Web Coordinator
Who are we looking for?
We have a new opportunity for a Web Coordinator to join our Marketing team at CEG Digital!
Part of the Demand Generation team, this role will also work closely with the Content and Communications team, in the creation of new web pages and maintaining and improving existing web pages. It will support the Head of Web Optimisation in providing analysis of website statistics to identify areas for growth and improvement.
This role will plan and gather written, image-based and video content, to achieve the best possible engagement with our audiences. The main objective is to ensure each site is the best it can be in representing each University, their value proposition and their courses, as well as ensuring the site is optimised to UX best practice to maximise conversions of visitors to leads.
This role will be primarily responsible for the implementation of all edits made to the website, from minor copy changes through to custom component development alongside our web developers. Administration and update of website plus liaison with website providers.
The role is on a full-time, fixed-term contract until end of January 2025, based in Cambridge or Newcastle (United Kingdom).
We may be interviewing as we receive applications, therefore the vacancy may close earlier than the end date specified. Please apply as soon as possible to be considered.
Key responsibilities within this role:
*
Update and maintain existing content, facilitating data driven improvements to existing webpages
*
Create and update CTAs to support primary and secondary goals and increase conversion
*
Source and edit images for web pages
*
Support with collection and analysis of data from digital assets to enable data driven optimisation and strategy development
*
Work across the Demand Generation and Content and Communication teams to facilitate changes and updates to the website, from minor copy updates to custom components, page creation and ongoing optimisation
*
Contribute to wider digital marketing campaigns sharing objectives and promoting teamwork whilst contributing to team meetings across all marketing activities
Key experience and skills that we will look for:
*
Experience gained in a similar role with responsibility for website content and management
*
Experience using a website Content Management System (CMS) - preferably HubSpot
*
Experience of using Google Analytics (GA4), to evaluate and improve website performance
*
Experience of working closely with others in a team
*
Experience in content creation and/or editing
*
Experience of using analytics or creative software
*
An understanding of different website components – e.g. website planning, sitemaps, SEO (on and off page), CRO, and how these connect and complement each other
*
Creativity – the ability to see opportunities for engaging content
*
Knowledge of web accessibility concepts and best practice
*
Ability to analyse statistics
*
Ability to communicate with a wide variety of stakeholders at all levels
Why will you love working here?
Working in our CEG Digital team, you will have the opportunity to work with a team who have a shared focus of collaborating and improve the lives of learners around the world. You will have the best of both worlds, the opportunity to grow personally whilst helping students develop. The post-holder will work closely with team members at our partner institutions, including academic teams.
Join a respected, global education organisation that provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Group’s flexible and fast-paced experts help learners around the world to Achieve More.
What does CEG Digital do?
Working closely with our partner universities, CEG Digital helps create, market and deliver part-time online and blended University programmes to students around the world. We use cutting-edge technology, sector-leading pedagogy, and first-class student support to provide an outstanding educational experience. CEG Digital is part of Cambridge Education Group a global company with its headquarters in Cambridge, UK.
Benefits:
*
Private Medical Insurance
*
Life Assurance cover
*
Perkbox (includes hundreds of discounts)
*
Salary sacrifice Car Leasing Scheme from Tusker
*
Salary sacrifice Cycle to Work scheme
*
Salary sacrifice Technology Purchasing Scheme
*
Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicate Mental Health & Wellness Champions
*
Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)
Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.
Holiday – Enhanced holiday of 25 days plus U.K bank Holidays.
Web Coordinator