Social Media Strategist

Job Description
The Social Media Strategist is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive client across the US. This person collaborates with planning, operations, and analytics to bring their clients innovative, integrated social media campaign activations.
The Social Media Strategist will work under DSplus - a Saatchi & Saatchi company. DSplus was created years ago around the idea of a "Digital Salesperson" who leads a customer through the entire lifecycle of their automobile ownership journey.
Roles and Responsibilities Include:
Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
Work with planning and operations teams to ensure all campaigns are seamlessly executed
Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, creative formats), success measurement, and timelines
Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more
Optimize campaign buys to ensure budgets are spent as effectively as possible each month
Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings
Other duties as assigned