Poslané v: Marketing v Cleveland | Posted: |
VividFront is a 5x Inc5000 winner for fastest-growing private companies in America and a 5x Northcoast99 winner that recognizes top workplaces for top talent in Northeast Ohio. Our environment is fast-paced, creative, entrepreneurial, and highly collaborative. VividFront is not a niche firm. We have worked in almost every industry, in both B2B and B2C contexts. As a result, we wield an enormous set of tacit knowledge and experience scaling brands.
Our culture is built on our 5 core values, with the first being "team first". We treat our employees with respect, freedom, and support. We provide award-winning benefits to our employees that promote a healthy work-life balance, including a flexible hybrid work schedule.
There are abundant growth opportunities at VividFront, and we have a track record of retaining and promoting from within.
We're currently seeking a well-rounded B2B marketing expert to join our B2B team. The successful candidate will have expertise in executing B2B marketing tactics and initiatives such as Lead Nurture & Email Marketing, Lead Generation, and Account-Based Marketing. The role requires superior attention to detail, data-driven decision-making, strong unstructured problem-solving skills, and excellent written communication. Our B2B marketing specialists take pride in building and executing top-notch campaigns and initiatives to drive sales and marketing successes for our clients.
If you're drawn to new challenges and experiences, and working alongside a rigorous and passionate team excites you, we want to meet you!
Requirements
Education & Experience
Bachelors' Degree or equivalent
3+ years of experience (marketing agency, internal marketing team)
Experience in Content Marketing, B2B Marketing, and/or CRM/Sales Enablement
Agency experience preferred
Skills & Abilities
Proven ability to develop and execute comprehensive B2B content strategies that align with business goals and target audience needs
Experience utilizing Hubspot Marketing Hub (or similar marketing automation platform) to drive lead generation & lead nurture campaigns
Experience working in Hubspot Sales Hub / Smart CRM a plus
Strong writing skills & experience creating compelling & SEO-optimized B2B content across various formats such as blogs, whitepapers, eBooks, and/or case studies
Familiarity with SEO tools such as SEMRush, Mox, etc
Excellent copy editing skills
Architect & execute lead nurture campaigns following best practices for both long & medium sales cycle businesses
Execute email builds, A/B testing, copywriting, and regular maintenance of email lists & segmentation
Ideate & plan organic social media campaigns
Write attractive & concise ad/email copy
Experience in data analysis & reporting
Expertise in Excel or Google Sheets
Strong verbal and non-verbal communicator
Media buying & paid search experience a plus
Benefits
Perks & Benefits:
Unlimited paid vacation policy
Outstanding benefits with full family & dependent health, dental & vision insurance coverage -- 100% employer-paid
Relaxed work environment with no dress code
401k
Flexible, hybrid work-from-home / office schedule
3 months fully paid Birthing Parent leave
Vacation office closure prior to New Year
Summer Fridays
Stackable incentive opportunities
Free downtown parking