Head of Marketing

Title: Head of Marketing

Industry: Automotive

Location: West Yorkshire (3 Days in office)

Salary: Up to £70,000 + Benefits

Brief Overview:

Forsyth Barnes are currently working with an exciting Automotive company based in West Yorkshire in their search for a Head of Marketing. The right individual will have strong digital marketing experience within the automotive sales sector, with a strong focus on PPC, Paid Social, Email Marketing and Social Media. This is a great opportunity for someone who makes quick decisions, is proactive, ambitious and is looking for a challenge.

Head of Marketing - Responsibilities:

* Set, track and report on KPIs relevant to this role such as acquisition & retention targets and CAC - and show drive in continuously getting better results from your work in line with the ambitious growth expectation.

* Analyse and report on ROI of marketing campaigns and initiatives.

* Execute in-person, online, social and offline campaigns.

* Customer experience insights - working with the customer experience team to provide local market insights.

* Brand experience contribution - working with our brand team to shape the brand identity.

* Delivering creative assets that will drive and support the commercial ambitions of the business.

* Must have a strong background in brand, design and creative industry experience.

* Must have a full understanding of the target market and how consumers wants to see the product, wants to see a brand express itself and always being a step ahead of the competition.

Head of Marketing - Skills:

* Background in the Automotive industry or B2B product industry.

* Background in multiple channels of Digital Marketing.

* Strong social media skills ideally with strong local knowledge.

* Experience of managing agencies