Media Buyer, Digital

About us
LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men’s health, women’s health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.
About the role
Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.
Responsibilities
Build, manage, and optimize advertising campaigns for our internal brands
Analyze data within platforms to provide daily/weekly updates for account managers
Utilize data to make optimizations within platforms
Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
Communicate with internal team about data analysis, creative requests, timelines, budgets
Participate and engage in team meetings and account managers, taking detailed notes for next steps
Work closely with design team members to implement thorough creative testing processes and report against results
Requirements
Bachelor's Degree in Marketing, Business, or similar preferred
2+ years full-time, professional experience buying digital media on social media platforms & alike
Ad platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)
Ability to allocate daily budgets across multiple platforms to hit KPI's
A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
Responsible, self-motivated, and solutions-oriented
Excellent verbal and written communication skills
Knowledge of programmatic is a bonus
Must be willing to work in office (NYC, Midtown)
Benefits
Salary Range: $85,000-$125,000
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Unlimited PTO Policy
Commuter Benefits
Paid Holidays
Short Term & Long Term Disability
Training & Development