Programmatic Sales Manager-277

บริษัท: Searchlight Inc
ประเภทของงาน: Full-time

Our client is a leading mobile publisher that has become a new source for NEWS, worldwide, and they're looking for a Programmatic Sales Manager to get in on the ground floor of its US-based Ad Operations. In this role, the Programmatic Sales Manager will be tasked with creating the sales business from scratch. The role reports to the Head of Programmatic and is responsible for developing relationships with Holding companies, Agencies, Trading Desks, Direct Brands and DSP/SSP partners.
Responsibilities
Help define the organizational, programmatic value proposition for brands, agencies, DSPs, and various programmatic partners globally, aligning messaging, product, and customer experience to provide a compelling service offering supporting programmatic advertising business models
Analyze and develop macro advertiser insights to generate new programmatic solutions to market in conjunction with Product/Engineering/Marketing
Define and execute the company's Go-To-Market strategy
Sell to programmatic deals (PMP, Programmatic Direct), identify and negotiate strategic partnerships with brands/agencies, while working with the BD team to distribute programmatic offering through various platform channels
Maintain a sales pipeline and meet or exceed revenue goals and targets
Define how to position different buying options, floor prices/rate card, and sales tactics to ensure optional ROAS for clients are met while maximizing revenue
Create pitch decks, one-sheeters, and marketing materials to assist in evangelizing the organization's sales offering.
Stay apprised of all programmatic initiatives such as ID-less and GDPR that impact the business and require additional technical and operational support
In collaboration with the direct sales team, define the suitable media model and framework for selling direct and programmatic in conjunction (e.g., PMPs and PG deals) while supporting and educating the direct sales team on programmatic value propositions
Hire, develop, and mentor the programmatic sales team, which will grow in size and scope as the company builds success
Represent the organization at various Programmatic forums, industry working groups, and events to ensure it remains at the cutting Edge of Ad. Tech
Requirements
6+ years of relevant ads industry experience, with 4+ years in programmatic ad sales and 2+ years of management experience
Deep Ad/Tech programmatic expertise, with existing contacts across major agencies, holding companies, and brands
Prior experience owning and exceeding revenue goals in a sales role within an online advertising company
Prior experience leading and growing a programmatic sales team
Proven experience building GTM strategies around sales execution
Ability to dig deep into customer requirements as well as technical requirements to provide descriptive and well-thought-out feedback to engineers and product managers
Prior experience leading and growing a digital sales team
Love being strategic, but just as importantly, rolling up your sleeves to be hands-on with the day-to-day business
Strong communication and presentation skills
Strong financial, operational, and analytical skills
Prior experience at an Online Publisher, DSP, SSP, or similar company within Ad Tech, preferred
Early-stage start-up experience is a plus
Work experience in a multicultural environment is a plus
Based in Bay Area, New York, Chicago, and Los Angeles
Benefits
Searchlight is a digital recruitment firm specializing in media, advertising, and emerging technology. Our expertise includes media sales, marketing, technology sales, media, client services, project management, analytics, ad operations, and other client-facing roles. If you are looking for a career in digital, we'd love to hear from you!

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