Được đăng trong: Nghề nghiệp khác trong Bavaria | Posted: |
The role will be leading the Expert digital strategy and guiding the execution within the DACH BU with Haleon Healthpartner Portal (HHP) being the heart of all activation. HHP responsibility includes content strategy, strategy for database capture and expansion, activation planning and analytics as well as defining the future roadmap of HHP and registration & engagement of HCPs (Pharmacists, PTAs, GPs, Dentists, Hygienists)
RESPONSIBILITIES :
- Create and implement the 3-year BU Expert digital strategy for OH, OTC, VMS in close collaboration with local Haleon teams and external agencies.
- Work on BU specific data structure and data usage to our way of Omni-channel HCP activation
- Establish a full-year email strategy to fully leverage our 1P data (consider collaboration with COMEX and the OTC B2B portal - how to drive synergies)
- Be responsible of HHP and its maintenance/development in partnership with Expert marketing managers and own the understanding of expert digital media performance.
- Develop a digital strategy to drive reach and engagement on called-on and non called-on HCPs to drive and improve IPSOS KPIs
- Identify key opportunities for the delivery of digital integration and innovation across Programmatic, Search, Social, strategic media / data partnerships & eventually eCommerce.
- Work alongside media team to activate across priority media digital channels against global investment guidelines and media sufficiency framework and champion the implementation of expert media digital plans in market
REQUIREMENTS:
- Thorough knowledge of digital marketing, digital engagement & activation, digital media management and ideally brand management experience in a complex HCP environment.
- Experience with consumer obsessed mindset is required to implement digital strategies for HCPs in order to increase patient recommendation and to drive brand growth.
- Good project and stakeholder management skills are needed to keep control of multiple projects running at the same time and working
- Good understanding of the German HCP landscape needed (Pharmacists/Dentists/GPs)
- Innovative mindset when it comes to new solutions how to interact with HCPs digitally. Curious mind following digital trends on the market.
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
