Được đăng trong: Nghề nghiệp khác trong New York City | Posted: |
Job Description
The Sr. Analyst, Data Intelligence is responsible for developing and executing marketing analytic strategies. The Sr. Analyst works across the Data Strategy & Analytics team to propose and implement performance measurement and analytic initiatives, as well as related reporting presentations.
What You'll Do:
Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages
Ensure delivery and integration of conclusions/recommendations and actionable insights
As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
Identify research and analytics initiatives to support strategy development
Create business cases for successful analytics initiatives
Design and manage strategic analytic roadmaps for clients
Present to clients and prospective clients on results of current projects as well as new business opportunities