Senior Product Manager, HCP Marketing (MS Franchise)

Job Description
About This Role
Reporting to the Sr. Director of HCP Marketing, the Senior Product Manager, HCP Marketing will drive key HCP marketing initiatives to drive growth for Biogen’s MS brands. 
What You’ll Do
•    Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
•    Cultivate strong relationships with field force, cross-functional partners, and HCP agencies.
•    Lead HCP marketing initiatives in close collaboration with other key functional partners. Specific initiatives may include:
o    Create and deliver HCP messaging and core claims, ensuring alignment with patient narrative.
o    Develop field sales materials with consistent pull through of aligned messages – includes digital visual aid, leave behinds etc.
o    Partner closely with field sales team to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives. 
o    Coordinate competitive intelligence and appropriate response plan.
 
Who You Are
You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.