Sr. Copywriter

Job Description
POSITION SUMMARY:
Responsible for leading the writing and copy design of a wide range of materials that promote, support and build the global GNC proprietary brands portfolio (20+ brands) and all brand-related initiatives. This includes the strategy, conceptualization, research, writing, editing and proofing for a variety of projects including but not limited to: pitch decks, brand guidelines, packaging copy, brand and product guides, innovation launch toolkits, product partnerships/collaboration exploration, brand concepts, executive documents, research content, and website content.
 
The Sr Copywriter is integral to ensuring the positioning and brand voice is well developed for 20+ global brands, reflecting each brand’s identity and relevance to each brand’s target consumer, and is consistently articulated in all written communications. The Sr Copywriter will work closely with the GNC Global Brands team, particularly the Global Brand Management team and Brand Creative Designers, as well as cross-functionally with internal partners and experts to translate key consumer-centric, brand and product messages and strategy into written form through design excellence and visual consistency.
 
JOB RESPONSIBILITIES:
Create innovative online and offline communications consistent with brand and creative standards
Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity
Manage and direct any external copywriting resources, review work for accuracy and ensure they have up to date standards and guidelines
Review and ensure copy from other agencies/vendors is to brief and on brand
Collaborate with Creative, Marketing, Production, Merchandising, International, Wholesale, Packaging, Legal, Nutrition Content, E-commerce, and Product Design teams on all projects
Collaborate with the Creative Director of Brand and Packaging and Brand Management team to build and evolve GNC brands’ editorial style
Ensure that copy on projects fulfills the creative and strategic vision devised by the Brand team into effective messaging that helps educate stakeholders and drive results
Write, edit and manage copy updates to GNC’s Brand Tools & Resources which inform website content and print materials for merchandising, promotions, and the full marketing mix
Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints
Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style and usage
Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support business and brand strategies and initiatives
Ensure that all materials produced are edited and proofed before delivery
Act as a recognized and active resource on copywriting issues for others in the Company
Additional duties as assigned
 
 
SUPERVISORY RESPONSIBILITIES:
This job has no supervisory responsibilities.