Product Marketing Specialist

Product Marketing Specialist

24-month Contract   

Location: Warwick

Are you ready to take your marketing expertise to the next level?

Join us for an exhilarating 24-month journey where you'll play a pivotal role in building and delivering a compelling category go-to-market plan, ensuring appropriate positioning and messaging, backed up by a deep understanding of markets and the competitive landscape, and supported by customer insights.

Our client is a global organisation and world leading provider of innovative technologies to the automotive sector operating in over 24 countries.

Key Responsibilities of the Product Marketing Specialist

Market Analysis:

Customer insight and research.
Understanding of competitive and market landscape.
Understanding of key market and channel trends.
Go-To-Market Strategy:

Creation and ownership of customer-centric go-to-market strategy.
Definition of appropriate segmentation, targeting, and positioning plans.
Leadership in market launches of new products.
Category Communication Plan:

Definition of key messaging.
Leadership in implementation of category communications and content marketing plans.
Financial and Market-Share Growth:

Implementation of tactics to achieve revenue, profitability, and market share growth.
Continuous Improvement:

Category Subject Matter Expert (SME).
Marketing leader for process development and implementation.
What We’re Looking for in the ideal Product Marketing Specialist:

Qualification in Marketing and/or Business 
Minimum of 3 years’ experience in a marketing role (category marketing / product marketing specialist / trade marketing), preferably in the Automotive Industry.
Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results.
Experience of working in a marketing environment in a multi-country role with a strong focus on customer interaction and engagement.
Demonstrable experience and capability in turning trends, data, and insights into marketing strategies, tactics, and creative messaging.
Keen problem-solving skills and a willingness to take on complex challenges.
Excellent communication skills.
A full UK driving licence as the role will involve travel.
Benefits for the successful Product Marketing Specialist:

25 days’ holiday plus bank holidays
Healthcare plan (discounted medical and cash back scheme)
Pension: company will match personal contribution plus 6% (up to a maximum of 9%)
Bonus: 8% (dependent on annual company & individual targets being met)
If the sounds of the above and the potential of working for a global company excites you this could be the role for you!

To show your interest in the Product Marketing Specialist role please Apply Now with a copy of your CV. Should you be successfully shortlisted a member of our Team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence