Regional Field Marketing Manager - Florida

Our Company:
Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and retail partnerships. Congo Brands houses some of the world’s most noted brands including Alani Nu, Prime Hydration, and 3D Energy. Congo Brands is on pace to become one of the world’s most noted consumer product companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from ready-to-drink beverages, snacks, supplements and more.
The Role:
The Regional Field Marketing Manager will lead the team responsible for developing and executing the national and key market marketing plan within Florida, and will drive all local marketing programs to drive brand awareness, trial, sales, and brand relevance. The position will manage a team of Field Marketing Managers (5-7) that will help to create top of mind awareness with our consumer base. This role will report to the Senior Manager, National Consumer Engagement.
NOTE: Candidates for this role must currently reside in, or very near, Miami or Ft. Lauderdale. We require candidates to have intimate knowledge of these regions due to the nature of the role, so candidates outside of these areas will not be considered.
Responsibilities:
Lead the execution of the company’s national and regional Field Marketing strategy
Hire, train, coach, and lead a team of Field Marketing Managers
Partner with sales leadership to identify and facilitate best in-class store execution by coordinating the marketing team to develop and execute key strategies, objectives, and tactics against key markets to achieve objectives
Lead the development and execution of annual marketing plans for key priority markets
Build and execute a regional, and key market activation plan to support business objectives and provide support for the distribution network
Drive the development and execution of regional and market-specific trade marketing programs with Trade Marketing
Work with Regional Directors, and the Field Sales team to achieve regional and market level goals and objectives
Develop relationships with key market distributors, communicate plans and brand performance, and win brand mind share
Develop relationships with retail partners to maximize on-shelf and marketing opportunities
Work with Senior Manager, National Consumer Engagement to set and track KPIs to evaluate field market programs’ performance, results, and impact
Own field marketing budget within region planning and tracking to ensure budgets are met and maximized across region.
Maximize the activation of key market sponsorship and partnerships with consumers in the region.
Utilize consumer insights and sales analytics to measure performance, track KPIs, develop key learnings, and best practices, and create initiatives that deliver on marketing and sales objectives.
Lead / preside over weekly meetings, provide regular recap reports, and periodically build and present plans and decks.
Ensure and execute an ongoing communication plan/process to continually monitor and communicate field marketing execution, wins, and key learnings.
Create a culture that rewards effort and execution that aligns with Congo Brands core values.
Requirements
Bachelor’s degree with 7 or more years of sales and marketing experience in a related role
Strong understanding of Field Marketing, non-alcoholic sampling programs, and national and market-level brand building with functional beverages
Cross-functional marketing background in areas such as brand, retail, field, digital, trade marketing, events, and sponsorships
Strong ability and experience in leading the development and management of marketing plans nationally, regionally, and for key markets
Strong networking skills
Experience in and be able to demonstrate the ability to make decisions independently and recommend viable solutions to problems and issues
Management, negotiating, activating, and leveraging of events and sponsorships
Experience managing people in direct reporting and indirect reporting relationships
Data-driven, and comfortable with metrics and spreadsheets
Strong experience working and building relationships with the sales team and a remote marketing team
Superior communication, leadership, and teamwork skills
Self-starter, able to take ownership over tasks and carry them out to the end
Must possess computer skills which include MS Word, Excel, PowerPoint, and Outlook.
Must live in or near Miami or Ft. Lauderdale in Florida.
Benefits
Competitive Salary
Health/Vision/Dental Benefits
15 days of PTO + 8 paid holidays
6 weeks paid parental leave
401K plan with employer match
Monthly cell phone stipend
AND SO MUCH MORE!
Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
#ALANI