Digital Marketing Specialist

Job Description
We're seeking a Digital Marketing Specialist to join our team at Bluescope Buildings North America (BBNA), dedicated to pioneering innovative digital marketing strategies that fuel demand for our products and services. Reporting to the Senior Manager, Digital Demand, this role will work to build integrated digital demand strategies, collaborating with cross-functional teams across our brands, segments, and channels. This individual is equal parts thinker and doer, with a passion for their craft and commitment to aiding their business/marketing counterparts achieve their goals through the latest and greatest digital marketing strategies and tactics. If you're passionate about digital marketing and ready to make a measurable impact, this role could be the perfect fit for you. 
This is a hybrid position based in either the Kansas City, MO or Memphis, TN metropolitan areas. 
 
Primary Duties and Responsibilities Include:
Aid in campaign planning and execution across various digital channels/platforms such as paid media, email marketing, SEO/SEM, and social media, working to ensure all strategies are working in support of each other
Works closely with channel and segment marketing teams to align priorities and activities to digital campaign planning
Establish a deep understanding of our market opportunities, brands, customer segments, and products to effectively develop targeted campaigns, while also developing an ongoing understanding of our builders' needs and interests to facilitate effective lead handoff and campaign fulfillment
Define target audience and key buyer personas, and create tailored messaging and content to nurture leads through the buying process
Collaborate with agency partners and implement digital marketing campaigns that align with business objectives
Strengthen our social media presence by aiding in the development of content calendars, publishing content across platforms, and monitoring audience engagement.
Update and maintain website content and imagery to support content strategy and SEO efforts, ensuring a seamless user experience
Implement SEO best practices to enhance website visibility and drive organic traffic
Manage digital marketing requests and workload using project management software, ensuring timely execution of tasks and projects
Track, report, and analyze demand generation programs, tying marketing actions to results, and utilize marketing attribution models and analytics insights to optimize digital marketing efforts and drive ROI
Meaningfully contribute and help drive a marketing culture that is strategically oriented, creatively differentiated, data-driven and first-class in its knowledge of marketing trends and techniques
Stay abreast of the latest digital tools and approaches for web/mobile analytics.
Performs additional responsibilities as requested to achieve business objectives.