Posted in: Marketing in South East England | Posted: |
Working for a globally recognised toy brand, you will manage the data analytics for all brand websites and digital channels, leveraging data-driven insights to support strategic decision-making within the business.
General duties to include:
* Managing all analytics across all web channels including the measurement and analysis of website performance, identifying problem areas and testing opportunities to improve customer journey and optimisation
* Transforming raw data into actionable intelligence that drives business success
* Collaborate with key stakeholders to understand business objectives and translate them into data requirements.
* Support stakeholders with informed decision-making through insight and analysis, influencing and bringing new innovative ideas and recommendations to them
* Define and enforce data governance policies to ensure data accuracy, security and compliance.
* Develop automated reporting suites and eye-catching dashboards, ensuring suitability for relevant stakeholders
* Monitor and measure tests (evaluating results) looking at conversion lifts, commercial impact and customer insight
* Manage Google Analytics for the business, from BAU requirements to long-term strategy and project implementations
* Planning and implementation of tracking via Google Tag Manager, ensuring a high standard of data integrity through accurate and relevant tag management and tracking
Key Skills and Experience:
* At least 3 years of digital analytics experience
* Extensive experience with Google Analytics or Adobe Analytics
* Ability to communicate complex data and ideas into digestible information
* Experience in user journey analysis
* Experience working with data visualisation tools and reporting tools and multi-channel digital data
* Experience with Bloomreach Engagement or other customer data platforms is beneficial
* Building relationships with stakeholders at all levels
* Experience in tag management
* Comfortable working with data, analysis and reporting
* Calm, proactive and confident demeanour
* Ability to be flexible, and adapt to new techniques and leverage trends
* Strong communication and collaboration skills
Remuneration & Benefits
* Competitive salary
* Early finish Friday
* 25 days’ holiday + bank holidays
* Great working environment
Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained